AMOUR MOOD | BEHIND THE CAMPAIGN

Amour, LILYA’s AW campaign takes inspiration from the Danish philosophy of “Hygge” meaning coziness + togetherness and taking pleasures in the simple yet beautiful things in life.

Shot on an idyllic property nestled amongst trees, with misty mountain views and a cozy fireplace the old wooden house made for the perfect location to shoot our Autumn/Winter collection.

Amour is all about textural layering and comfortable luxury with warm knits and vests, classic linens, stripes, pretty dresses and the return of the beautiful Mongolian lambs wool jackets in new muted colours.

With this mood in mind, we have delicately balanced aesthetic and function, elegance and edginess that creates a harmonious blend of understated and statement pieces, forming easy to wear yet beautiful collection.

Lilacs and Woman walking down a hill in Green Linen Dress.

The Amour collection is a range inspired by love and the colours of the natural environment, with a hint of retro, it’s playful, trans-seasonal, casual and comfortable, mixing nostalgic floral dresses, feminine tops with linen jumpsuits, winter jackets and cosy vests.

Amour channels a laidback 70’s vibe along with a touch of glamour, with luxurious textures and feel good colour ways, featuring exclusive stripes and pops colour in plaid. We’ve combined seasonal tones of mustard, mimosa and muted pinks with earthy tones and khaki hues to flow through the collection, allowing us to feel comfort in being our most authentic selves.

Woman sitting by a Velvet Blue Couch in a Linen Jumpsuit

Shop our latest collection of classic linens, oversized knits, denim and sporty casual weekend wear in muted tones, perfect for wearing out and about or around the house as winter approaches.

Get in the mood.

Laidback 70s Vibe with Yellow Mustard Stripe

Model Getting Her Make Up Done Behind the Scenes

Both beautiful and natural, Anastasia was the perfect girl for this cosy shoot.

AMOUR AW22 - CAMPAIGN CREDITS:

Mood Captured by: Ilka Newton IG: @ilkz
Photographers: Sergey Anatoliev IG: @anatolievs + Ilka Newton IG: @ilkz
Hair & Make Up: Kseniia Bogdanova IG: @kseniia_mua
Model: Anastasia Chvyrova IG: @ anastasiia__aleksandrovnaa Represented by: Castaway

Amour, LILYA’s AW campaign takes inspiration from the Danish philosophy of “Hygge” meaning coziness + togetherness and taking pleasures in the simple yet beautiful things in life.
Shot on an idyllic property nestled amongst trees, with misty mountain views and a cozy fireplace the old wooden house made for the perfect location to shoot our Autumn/Winter collection.
The interior of the house had very Nordic influences and shared our colour palette for the season, with hints of mustards, soft pinks, muted blues and dashes of lilac + lavender tones.