Nordic Retreats
Introducing Aida, a natural beauty from Russia, who effortlessly embodies the spirit of our campaign for Spring 2023. Aida's down-to-earth charm brought our collection to life, perfectly captured through the lens by photographer Dara. We caught up with Aida for a candid chat about her journey, aspirations, and what makes her tick. Read below as we peel back the layers and discover the genuine warmth and authenticity that make Aida the perfect fit for LILYA.  
Aida model for Spring collection by LILYA
Can you tell us a little about yourself, where you come from, your hobbies, and what’s going on in your life right now?
Hi! I’m Aida, I was born in a small city in Russia. I am a model that is still new in the fashion world, and I am building a career with the dream to become a successful model that gets to travel the world. I enjoy many different things, I love surfing and singing, at the moment, my favourite things to do are playing the piano and learning new languages. I believe in life that everything is possible, it’s just the impossible just takes a bit longer.
Tell us about your travel experiences, where do you want to go next? Which place is your favourite?
My journey through the world is an inspiration. This past year I have had the privilege of visiting Georgia in both the summer and winter, Brazil, the United Arab Emirates, Saudi Arabia, Turkey, Malaysia and now Bali. These places are special because they each offer me something unique and I love meeting people and learning about life. Although I may not know which destination will come next with my work, it always comes spontaneously with its own set of memories.
We talked about Australia… one day when you can visit, where will you want to go and what will you want to see?
From a young age, I have dreamed of visiting Australia. Growing up, it seemed almost like an unreachable fantasy, so far away - until I arrived in Bali and realized the flight was only five hours away, it seemed more achievable to visit. I'm not sure which city I should go to, but I have heard great things about Sydney, Melbourne, Byron Bay, Noosa and of course the outback. Most of all, I am eager to encounter some of the fascinating fauna as well as make some new friends along the way!
Nordic Retreats
What are your tips and tricks for living a healthy lifestyle and staying fit and gorgeous? How do you take care of your skin?
Though I owe a debt of gratitude for my genetics, I have taken certain measures in order not take that gift for granted. I've never smoked, rarely wear makeup and I abstain from drinking too much alcohol - all things I deem as really important to stay as healthy as possible. Additionally, I never wash my face with tap water.
What beauty products do you swear by?
When it comes to skincare, my preference is always for pharmacy brands that provide natural options. For me personally, I love a simple regime and really just two products are all that is necessary for me: Micellar Water and a moisturising cream from the French brand Avene.
Tell us about Your fashion style? What piece of the new LILYA did you love best on the day?
When it comes to fashion, a blend of the old and new always stands out to me. Combining pieces of classic style with updated trends can be something that looks like art. For instance, on this shoot my favourite was the January Blouse, as it was a vintage style with an abundance of fascinating details that drew your attention to it and it could be styled easily with basics in your wardrobe.
What’s in store for you for the future?
It's impossible to predict what lies ahead, but I know one thing for certain - I desire a large and loving family as well as a prosperous career. Nobody can make our dreams come true; it is up to us to open all the doors on our own. Despite the circumstances, being virtuous should always be something strived for. Work hard, dream big. I am so grateful for the invitation to be a part of this incredible campaign with the LILYA team. The farm was an ideal setting, and I had two unforgettable days filled with wonderful people, exquisite food, and a tranquil atmosphere. Talking beneath the stars beside a bonfire, felt truly magical and we all connected the night before the shoot, so it was super easy.
In addition, I felt a strong connection to the brand since its name is that of my Mum. It was very special experience indeed!
Pacifica shoot Spring 23 LILYA
See Aida in our PACIFICA campaign here.